17th September 2004 - Nintendo of Europe today announced that as of 24 September 2004, Game Boy Advance SP, the world's best selling and most stylish handheld console is now more affordable than ever. At the amazing new price of around £69 (99 Euro da noi), UK consumers (ma anhce noi) will now make a saving of around £20 on the current price and have two great new limited edition Game Boy Advance SP bundles to choose from.
Jim Merrick, Senior Director of European Marketing for Nintendo of Europe, comments: "With Game Boy Advance SP now available at this great new price, we are making it much more accessible to a broader range of gamers, especially our younger fans. With so many fantastic games available on the Game Boy Advance and plenty more to come in time for Christmas we want everyone to be able to have a Game Boy Advance SP."
Nintendo is also launching two Limited Edition Game Boy Advance SP bundles in time for Christmas. The Zelda Limited Edition Pak launches across Europe on 12th November 2004 and includes a limited edition Zelda-branded Gold Coloured Game Boy Advance SP, plus a copy of the highly anticipated The Legend of Zelda: The Minish Cap. The Mario Limited Edition Pak launches across Europe on 19th November 2004 and will contain a copy of Mario vs. Donkey Kong along with a unique Mario themed Game Boy Advance SP. Both Limited Edition Pak's have an estimated retail price of around £89 in the UK (129 Euro da noi!).