: Do you have office pools running on how long it will take hackers to mod the 360?
JA: No, we don't. We don't have office pools like that. We do know that they're already being very ambitious with it and it's flattering in a way. There will be the hobbyists that want to rip it apart. There'll still be the pirates that want to rip it off. We can't avoid that. The philosophy that we applied on 360 is, "It's going to happen."
With Xbox 1, we were not in denial, although we said, "Let's build a system and we can stop it." With 360, we said, "Let's assume we can't stop it. How are we going to manage it?" Because it is going to happen. They are going to attack. They are going to have some form of success. What can we do in the Live business and the Live community? What can we do with the media? What can we do at retail? What can we do with connectivity to try to put a really big speed bump in place and, most importantly, protect the gamers from the hackers making it a crappy experience with them? Because that's my biggest nightmare.
If we lose 5 percent of our revenue, that's bad. But if Xbox Live gets distorted and destroyed because of three or four bad people that just want to have a grudge against Microsoft or somebody that they're playing against; that just want to ruin and wreak havoc on Live, that would really suck. That would really suck. So, that's where I'm more sensitive to them than the money.