“Quality is the best business plan.”
“From the beginning, I kept saying it's not the technology that's going to entertain audiences, it's the story. When you go and see a really great live-action film, you don't walk out and say 'that new Panavision camera was staggering, it made the film so good'. The computer is a tool, and it's in the service of the story.”
“Andrew Stanton always said that 2-D animation became the scapegoat for bad storytelling, but you can make just as bad of a movie in 3-D.”
“The whole notion that the audience didn’t want to watch hand-drawn animation any more was ridiculous. It would be like saying the audience didn't want to watch something made with a particular camera. Give me a break!”
“It's storytelling. No one goes to a movie to see a particular technology. They go to see story and characters. They go to be entertained. What it was is that 2D became the scapegoat for bad storytelling.”