Nintendo president Satoru Iwata said Friday that the company isn’t even considering a Wii price cut. He also announced plans to release the hit console in China next year.
While the runaway success of the Wii has effectively led Nintendo’s rivals Sony and Microsoft to cut the price of their next-gen consoles, the PlayStation 3 and Xbox 360 respectively, Nintendo has no intentions to follow suit, reports the Associated Press.
"We're absolutely not considering a price cut," said Nintendo's president at a press conference Friday.
Despite price cuts to other platforms the Wii is still the cheapest next-gen home console on the global market, and its sales success played a large role in Nintendo’s bumper earnings for the first half of the financial year, posted Thursday.
Iwata said Nintendo’s main challenge was to try to meet demand for its Wii console, noting that once demand for the system was being satisfied in the core markets Nintendo plans to launch the Wii in China.
"We're still focusing on how to meet booming demand," he said. “We barely have enough Wiis to meet global demand this year. But next year, I think we can bring the Wii to China."
Iwata said that Nintendo’s "future potential there is huge," although he added that the company needed to work on creating games that would specifically cater to the Chinese market.
Nintendo is expecting to sell 17.5 million Wii units this fiscal year and has forecast profit of 275 billion yen ($2.4 billion) for the period.